Profound is an enterprise AI marketing platform. Brands get a free trial or a custom quote, but there are no published prices in between. Agencies have a self-serve option with published add-on costs.
Visbly is a PR-led visibility platform, built by an agency for agencies, with pricing published upfront for both brands and agencies as well as white-labelling included from day one.
On the surface
| Visbly | Profound | |
|---|---|---|
| Tracking frequency | Up to daily, depending on tier | Daily on Enterprise; 7 days on the free trial |
| Prompts tracked, entry tier | 50 | 50, no customisation on the trial |
| Content execution | Detailed PR and content strategy plans | Full agentic workflows: drafting, publishing, outreach |
| PR & media | Dedicated tab including recommendations | No |
| White-labelling | Free, every agency tier | Not publicly offered |
| API / SSO / SOC 2 | No | Enterprise only |
| Self-serve sign-up (brands) | Yes, every tier | No, free trial only, then a sales conversation |
| Published pricing | Every tier | Agency track only; brand pricing is trial-or-quote |
| Trial | 14 days, no card | 7 days, no card |
| Models tracked in entry tier | 4 - including Claude | 3 - Claude excluded |
Two platforms, two different jobs
Profound is built for scale. It suits enterprise brands with the budget and headcount to run a full programme built around AI agents. It's less a tool you sign up for this afternoon and more an operating layer you implement with a team behind it.
Visbly is built for depth, and for getting started quickly. It suits marketing, PR, comms and agency teams who want AI-visibility data that slots straight into how they already work. Features such as media monitoring, trust scoring, and citations can all be handed back to a client as evidence of progress.
Where the data actually comes from
Profound says it captures AI responses by reading what's shown in the browser, rather than pulling from each provider's API. That means its data is meant to match what a real person sees on screen, though it also means the underlying method is closer to reading an interface than to a direct, verifiable data feed.
Visbly queries each provider's official API directly. Every score links back to the exact response it came from, down to the URL, title, date and position, giving you a clear, checkable trail behind every number rather than just a final figure.
Pricing
Profound no longer offers a self-serve paid plan for brands and instead requires a demo call to discuss tailored pricing.
Visbly's pricing is published on every tier and does not require a sales call.
For the most up to date information on pricing, see the websites below.
Pricing for Visbly can be found here. Pricing for Profound can be found here.
What makes Visbly stand out
- A dedicated PR and media monitoring tab, tracking which publications AI is actually citing, rather than folding that into general source data.
- Trust and reputation scoring is tracked as its own distinct metric.
- Fully traceable citations, with every score linking back to the exact AI answer, URL, title, date and position included.
- White-labelling included free on every agency tier, where Profound doesn't publicly offer it at all.
- A genuinely multi-tenant structure, built for agencies from the ground up rather than bolted on later.
- Transparent pricing on every plan, for brands and agencies, with nothing held back for a sales call.
- A self-serve sign-up that works today, no trial-then-quote process to get through first.
- A longer 14 day trial with no card needed.
- Native integration with Google Analytics, Search Console and Google Ads, so AI-visibility data sits next to the rest of your marketing stack.
- Detailed, ready-to-use PR and content strategy plans, down to specific outlets, angles and suggested headlines.
- EV University, a fortnightly digest that keeps your team current on AI-search developments.
Where Profound has the edge
- A well-established product trusted by large organisations, with enterprise credibility.
- Built for teams running content at scale.
- SOC 2 and SSO as standard on Enterprise, meeting the compliance bar most large organisations require.
- A FactCheck agent designed for brand governance at scale, tracing inaccurate claims back to source across a wide footprint.
- Up to 9 tracked engines on Enterprise, including Claude and DeepSeek.
- A REST API on Enterprise, built for integrating into existing enterprise reporting and BI infrastructure.
- Regular research and industry benchmarking that could be used by enterprise teams to justify budget and strategy internally.
So, which is right for you?
Visbly is the obvious choice if PR and earned media sit at the centre of your strategy. It's also the stronger fit for agencies that want white-labelling and multi-tenant tools built in from the start, rather than managed through add-ons per client.
Profound works for enterprise brands with the budget and team to run a full marketing programme built around AI agents.
Questions worth asking
What should I actually budget for, beyond the headline price?
Profound no longer has a self-serve tracking plan for brands at any fixed price, it's a free trial or a custom Enterprise quote, and its agency track charges $399/month per client workspace on top of a $99 base. Visbly's pricing is fixed and published for both brands and agencies, so the real cost is known upfront.
Which platform covers more AI engines?
Profound's Enterprise plan covers up to 9 named engines, including Claude and DeepSeek. Visbly covers up to 8 on its top tier. It's a modest gap, and both sit well ahead of most of the category.
Can I expect Visbly to directly improve my AI visibility?
Visbly shows you exactly where you're missing from AI answers, why, and which publications or content gaps are driving that, through trust scoring, citation gaps, PR targets and content diagnostics. Whether visibility actually improves depends on how well those opportunities get acted on, no platform can guarantee a result, but Visbly is built to make acting on what it finds as fast and clear as possible.
If I run an agency, which should I choose?
Visbly was built by an agency, for agencies, so white-labelling and multi-tenant management are included from day one rather than priced per client. Profound's agency option works, but costs can scale. Profound have published that it is $399 for every active client workspace, which can get expensive fast if you're managing a large portfolio. Visbly's structure is built to avoid that per-client cost.
Which platform actually helps me fix the gaps it finds, not just report them?
Both go beyond pure monitoring, just differently. Profound can draft and publish content changes directly, whereas Visbly's strength sits specifically in earned coverage. Its PR and media monitoring tab names the exact publications AI is citing and turns that straight into a target list, a real outlet and angle ready to act on, which isn't the focus of Profound's content agents.
See your own AI visibility, not a sample
Fourteen days of full Strategy access, no card, every standard model included. Agencies get white-labelling and client access from day one.
Start free trial Visbly for agenciesProfound is a trademark of its owner. Feature and pricing details for Profound are based on its public website and plans at the time of writing and may have changed. Tell us at dominic@yourssincerely.online if anything is out of date.