Peec AI was built to track visibility at scale, helping marketing teams monitor and optimise brand visibility across large language models. Visbly was built inside a PR agency by marketing people, alongside academics at UWE Bristol, to help brands and agencies understand how they appear in AI answers and, crucially, what to do about it.
We've done the legwork so you can compare the two and pick the right fit.
On the surface
| Visbly | Peec AI | |
|---|---|---|
| Tracking frequency | Depends on tier, up to daily | Daily |
| Models tracked on the entry tier | 4, including Claude | Choose 3, Claude excluded |
| Data collection method | Direct integration with each provider | UI simulation |
| Content strategy plan | Yes, detailed | Yes, high level |
| PR strategy plan | Yes, detailed | Yes, high level |
| PR and media monitoring | Yes | No |
| White-labelling | Free on every agency tier | Enterprise only |
| API, MCP or BI connector | No | Yes |
| Trial | 14 days, no card | 7 days, card required |
Built for different jobs
Peec AI is optimised for reach. It suits teams with a more technical set-up, because it is designed to sit alongside other tools as part of a wider stack. It feeds a number of separate analysis tools rather than replacing them.
Visbly is optimised for depth. It is the stronger fit for marketing, PR, comms and agency teams who need AI visibility data to plug straight into how they already work: media monitoring, trust scoring, and citations you can point to as proof. It shows how you are performing, what is driving that, and what to do about it.
How the data is collected
Peec AI uses UI simulation. It accesses platforms such as ChatGPT and Perplexity through their web interface rather than an official API, so the data reflects what the interface displays rather than a verified backend response. As those interfaces change, this method can be more sensitive to change than data drawn from a fixed, official source.
Visbly pulls its data directly from each provider's official API. Every score can be traced back to the exact response behind it: URL, title, date and position. If you need solid evidence to put in front of a client, this matters.
Pricing, tier by tier
Both tools publish their plans, so compare the current pricing directly rather than a snapshot that will date.
Where Visbly is stronger
- PR and media monitoring built in: a dedicated tab tracking which publications AI actually cites, not folded into general source data.
- Trust and reputation scoring tracked as its own metric.
- No add-on fees for models. Every tier includes a fixed set at no extra cost, including Claude, ChatGPT, Gemini, Grok and Meta, versus Peec's pay-per-extra-model structure.
- White-labelling free on every agency tier. Peec AI only offers it on its custom Enterprise plan.
- Fully traceable citations. Every score links back to the exact AI answer, with URL, title, date and position.
- Built-in site and content audit alongside visibility data: crawl coverage, schema, content gaps.
- Multi-tenant agency architecture, built agency-first rather than added later.
- A longer, lower-friction trial: 14 days, no card, versus Peec's 7-day, card-required trial.
- Native Google Analytics, Search Console and Google Ads integration, so AI visibility sits alongside your existing marketing data. Peec AI doesn't currently offer this.
- Detailed, ready-to-action PR and content plans: specific outlets, angles and briefs, including suggested PR headlines.
- EV University, a fortnightly digest keeping your team current on AI search.
Where Peec AI is stronger
- Daily tracking from the entry tier. Visbly's cheapest plan is built for people who don't need daily reporting.
- A live API, MCP server and Looker Studio connector. The clearest technical edge either platform has, letting teams build their own workflows on the raw data.
- A higher model ceiling: up to 13 tracked models on Enterprise versus Visbly's 8, though it comes at a price.
- A longer public track record and a large third-party review base (4.9/5 on G2).
- Established, well-documented agency plans, credit-based and built for scaling client volume.
Conclusion
Visbly is the stronger choice if PR and earned media are core to your strategy rather than an afterthought. It is also the better fit for agencies that want white-labelling and multi-tenant infrastructure included from day one, not sold as an upgrade.
Peec AI is a solid option if your priority is broad, multi-market analytics with a data layer you can build on, such as API, MCP or BI integrations. It suits teams who want one broad data source to work alongside their existing tools.
Common questions
Are there any hidden or additional costs to budget for?
Peec AI charges extra for every model beyond its default three. Visbly's pricing is fixed per tier, with every included model covered at no extra cost.
Which tracks more AI models?
Across the full platform, Visbly tracks 23+ models across 8 providers. Peec AI tracks 13 models across roughly 10 providers on its top custom Enterprise plan.
Will Visbly improve my AI visibility?
Visbly shows exactly where you are missing from AI answers, why, and which publications or content gaps are driving that. Trust scoring, citation gaps, PR targets and content diagnostics all surface opportunities you can act on. Whether your visibility actually improves depends on how well those opportunities get executed. Visbly can't guarantee a result, but it gives you everything you need to make improvement possible and to prioritise the work.
Which platform is better for agencies?
Visbly. It was built by an agency for agencies. Its multi-tenant structure and white-labelling are included from day one, which matters for agencies whose client-facing reports need to carry their own brand. You manage every client from a single login without worrying about extra cost or running out of seats.
Which platform is better for improvement and content creation?
Visbly, especially where earned coverage is involved. Its PR and media monitoring names the exact publications AI is citing and pairs that with a PR target list, a specific outlet and an angle ready to action. Peec AI's Recommended Actions and Agent Actions group opportunities by earned and owned content, but stop at categorisation and leave the interpretation to you. If you want to move your score through content, Visbly gets you there faster.
See your own AI visibility, not a sample
Fourteen days of full Strategy access, no card, every standard model included. Agencies get white-labelling and client access from day one.
Start free trial Visbly for agenciesPeec AI is a trademark of its owner. Feature and pricing details for Peec AI are based on its public website and plans at the time of writing and may have changed. Tell us at dominic@yourssincerely.online if anything is out of date.